What is the nature of our work ?
Planing, analyzing and creating visual solutions to communicate problems. Finding the most effective way to get messages across in electronic media using color, type, illustration, photography, animation and various layout techniques. Graphic Designers develop the overall layout and production design of magazines, newspapers, journals, web-pages, corporate reports and more. They also produce promotional displays, packages and marketing brochures for products and services, design distinctive logos for products and businesses.
The first step to develop a new design is to determine what the needs of the client, the message the design should portray, and its appeal to customers or users.Graphic designers prepare sketches or layouts—by hand or with the aid of a computer—to illustrate their vision for the design. They select colors, sound, artwork, photography, animation, style of type, and other visual elements for the design. Designers also select the size and arrangement of the different elements on the page or screen. They may create graphs and charts from data for use in publications, and they often consult with copywriters on any text that accompanies the design. Designers then present the completed design to their clients or art or creative director for approval. In printing and publishing firms, graphic designers also may assist the printers by selecting the type of paper and ink for the publication and reviewing the mock-up design for errors before final publication.
